Fintech

alternative data

Alternative Data Meets Fintech: Tweets, Parking Lot Pictures & Criminal Takedowns

In an increasingly competitive market, how are fintech companies adapting to improve their decision making? In industries such as insurance, capital markets, cryptocurrency, wealth and asset management — alternative data is proving to be a valuable source of insight. Like a broken leaf to a hunter or a change of wind direction to a sailor, […]

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TransferWise’s $5 billion customer personas and how they market to them

Marketers…what are you doing to tailor your content and messaging to what your customers think and feel? Market disruptors like TransferWise are using deceptively simple tactics to tap into customer insights to create a moat. Here’s how: Let’s get it out of the way shall we (unicorn junkies section); TransferWise is an international money transfer

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