Gabriel Onyango

I'm a freelance writer, eating stories for breakfast and annoyingly long conversations for lunch. I have my nose in marketing, fintech, startups, sales content. To work with me, reach out: [email protected]

Snooping on Constrafor’s marketing: construction tech+fintech=$$

I have to say it, I’ve seen enough. There has to be something going on in vertical-focused startups that’s boosting their success. (For the uninitiated, these are startups targeting one industry or niche within an industry.) But before you raise that eyebrow, muscled with doubt, the answer is no. I don’t have any supporting data, […]

Snooping on Constrafor’s marketing: construction tech+fintech=$$ Read More »

An Analysis of ProfitWell’s Unusual Positioning Strategy (Screenshots Galore): Growth Study

How do you bootstrap your company for 10 years, get the respect of your category, and cement ‘an expert’ positioning among your target customers?  Well, in this article I’m going to dive into 6 things I learnt about ProfitWell’s journey; all from snooping on their website and combining that with insight from being a consumer

An Analysis of ProfitWell’s Unusual Positioning Strategy (Screenshots Galore): Growth Study Read More »

Thumbnail of webinar

Secrets of a Professional Cold Emailer: Scaling to 60 Leads a Month Through Cold Emails

How do you scale sending cold emails from 0 to 60 leads per month without getting thrown into the spam bin and the lights turned off? Matt McQuinn, the founder of list building company Coldlytics, sat down with Alexi Ivanov, the founder of Hypergen; a cold emailing agency that’s helped businesses land meetings with companies

Secrets of a Professional Cold Emailer: Scaling to 60 Leads a Month Through Cold Emails Read More »

The Collaborative Content Creation Framework Case Study With NMD+’s Dave Wallace

After 20+ years of building digital experiences for some of the UK’s largest financial institutions, from Schwab, RBS, HSBC, etc. to selling his agency to WPP. Dave Wallace wanted to start a fresh chapter through NMD+; a new agency specialising in designing active customer experiences and hyper-personalisation for financial services brands. These services required a

The Collaborative Content Creation Framework Case Study With NMD+’s Dave Wallace Read More »

Marketing a new category: Lessons from Snooping on TrueLayer

In the UK, 50% of all open banking traffic goes through one bank API aggregator, TrueLayer.  In this article, we follow the breadcrumbs to uncover how fintech marketers are carving out a new category; Open Banking . You’ll see the segments being targeted for adoption and the unexplored opportunities. Follow the data, get the insight,

Marketing a new category: Lessons from Snooping on TrueLayer Read More »