A Quick Peek Inside nCino’s $138m Banking Software Marketing Machine
Don’t tell me you haven’t heard how ‘b2b marketing today is so 1920s’? So…we dug into one such company to see if there’s any truth to the rumour. […]
Category: Marketing
These Customer Personas are Worth $5 billion: Lessons from Snooping on TransferWise
Marketers…what are you doing to tailor your content and messaging to what your customers think and feel? Market disruptors like TransferWise are using deceptively simple tactics to tap into customer insights to create a moat. Here’s how: Let’s get it out of the way shall we (unicorn junkies section); TransferWise is an international money transfer […]
I Reverse Engineered Monzo’s Content Marketing Strategy, Here’s What Marketers Can Learn
App-only challenger banks have risen to try and push incumbents off their financial perch, and in this battle, content marketing has been a valuable tool in their repertoires. Have you ever wondered how they do it? Monzo If you’ve never heard of Monzo, it’s a UK-based challenger bank that has grown to 4 million […]