Marketing

How to Leverage Newsy Content for Thought Leadership

Thought Leadership and News: When it’s Okay to Suck News Dry

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Rather than building from scratch, finding and knowing how to leverage newsy content can help ease your thought leadership journey in a few simple steps. If you’ve followed fintech news lately you’ll notice the influx of content about Facebook’s Libra, it’s everywhere. If you want a definition of newsy content, that’s it.  CNN, Forbes, CNBC, The Guardian etc. write a story, readers love it and another publication that’s late to the party sees that. However, …

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Whitepaper & Longform articles

Marketing a Fintech App? Whitepapers and Long-Form Articles Can Give You an Unfair Advantage

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If you have a fintech app, alongside any hopes of having the word viral anywhere near your name, content should be central to your marketing campaign.  However, with some of the most widely used apps spotting the barest of web pages, it’s easy to believe that content, is not as important in marketing an app when that is far from the truth. Whitepapers and long-form blog articles-when used correctly- open up amazing opportunities to give …

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