An Analysis of ProfitWell’s Unusual Positioning Strategy (Screenshots Galore): Growth Study

How do you bootstrap your company for 10 years, get the respect of your category, and cement ‘an expert’ positioning among your target customers?  Well, in this article I’m going to dive into 6 things I learnt about ProfitWell’s journey; all from snooping on their website and combining that with insight from being a consumer

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Secrets of a Professional Cold Emailer: Scaling to 60 Leads a Month Through Cold Emails

How do you scale sending cold emails from 0 to 60 leads per month without getting thrown into the spam bin and the lights turned off? Matt McQuinn, the founder of list building company Coldlytics, sat down with Alexi Ivanov, the founder of Hypergen; a cold emailing agency that’s helped businesses land meetings with companies

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The Collaborative Content Creation Framework Case Study With NMD+’s Dave Wallace

After 20+ years of building digital experiences for some of the UK’s largest financial institutions, from Schwab, RBS, HSBC, etc. to selling his agency to WPP. Dave Wallace wanted to start a fresh chapter through NMD+; a new agency specialising in designing active customer experiences and hyper-personalisation for financial services brands. These services required a

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Marketing a new category: Lessons from Snooping on TrueLayer

In the UK, 50% of all open banking traffic goes through one bank API aggregator, TrueLayer.  In this article, we follow the breadcrumbs to uncover how fintech marketers are carving out a new category; Open Banking . You’ll see the segments being targeted for adoption and the unexplored opportunities. Follow the data, get the insight,

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Three Trends in E-commerce Payments to be Concerned About

With ecommerce sales skyrocketing, the options for online transactions are manifold. But what are the problems that come with these many choices to pay? Find out.  Global e-commerce sales hit $29 trillion in 2017 according to data released by the United Nations Conference on Trade and Development (UNCTAD) early this year. Here are three e-commerce

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