I have to say it, I’ve seen enough. There has to be something going on in vertical-focused startups that’s boosting their success. (For the uninitiated, these are startups targeting one industry or niche within an industry.) But before you raise that eyebrow, muscled with doubt, the answer is no. I don’t have any supporting data, […]
Snooping on Constrafor’s marketing: construction tech+fintech=$$ Read More »
I have a confession to make (looks down contritely). Sometimes, when no one is looking, I prowl job ads on LinkedIn, and anyone who admits to “growing fast” goes into a hit list. Forgive me, reader, I can’t help it. Some mention their revenue, and the companies buying from them, and others go as far
How Landytech markets to investment managers: vertical software Read More »
World’s longest intro One of those companies that’s always in your feed. Either getting featured by a journalist, or getting mooned over by some graphic designer with an itch for over collecting unique website designs. So when I saw them launching a new product: their messaging repeatedly hitting my feed before I could refill my
Pipe: exposing how this alternative lending giant markets Read More »
This company has only published one article—a case study. I dare say though, this is the reason they’re growing day by day despite having a tiny team… And why you should want a look behind TopKey’s marketing. Now before content marketers go off shaking feet and spreading dust where no one wants it, TopKey is
Early stage and growing fast: behind TopKey’s focused marketing Read More »
How do you bootstrap your company for 10 years, get the respect of your category, and cement ‘an expert’ positioning among your target customers? Well, in this article I’m going to dive into 6 things I learnt about ProfitWell’s journey; all from snooping on their website and combining that with insight from being a consumer
How do you scale sending cold emails from 0 to 60 leads per month without getting thrown into the spam bin and the lights turned off? Matt McQuinn, the founder of list building company Coldlytics, sat down with Alexi Ivanov, the founder of Hypergen; a cold emailing agency that’s helped businesses land meetings with companies
Secrets of a Professional Cold Emailer: Scaling to 60 Leads a Month Through Cold Emails Read More »
After 20+ years of building digital experiences for some of the UK’s largest financial institutions, from Schwab, RBS, HSBC, etc. to selling his agency to WPP. Dave Wallace wanted to start a fresh chapter through NMD+; a new agency specialising in designing active customer experiences and hyper-personalisation for financial services brands. These services required a
The Collaborative Content Creation Framework Case Study With NMD+’s Dave Wallace Read More »
In the UK, 50% of all open banking traffic goes through one bank API aggregator, TrueLayer. In this article, we follow the breadcrumbs to uncover how fintech marketers are carving out a new category; Open Banking . You’ll see the segments being targeted for adoption and the unexplored opportunities. Follow the data, get the insight,
Marketing a new category: Lessons from Snooping on TrueLayer Read More »
Don’t tell me you haven’t heard how ‘b2b marketing today is so 1920s’? So…we dug into one such company to see if there’s any truth to the rumour.
A Quick Peek Inside nCino’s $138m Banking Software Marketing Machine Read More »
Banking as a Service (BaaS) is the democratisation of financial capabilities that have fiercely been protected, isolated and hidden in silos for hundreds of years by banks. The fact that BaaS opens up banks’ capabilities and essentially empowers anyone to be able to create their own financial products, goes against every fabric of the traditional
The Layman’s Guide to Banking as a Service Read More »
