Bootstrapped and Sold for $200Million: An Analysis of ProfitWell’s Unusual Positioning Strategy (Screenshots Galore)

How do you bootstrap your company for 10 years, get the respect of your category, and cement ‘an expert’ positioning among your target customers?  Well, in this article I’m going to dive into 6 things I learnt about ProfitWell’s journey; all from snooping on their website and combining that with insight from being a consumer …

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