Social Media Services – 300

Social Storytelling

Hi, Gabriel (Allan) Onyango here... A freelance writer with a knack for connecting with people on social and digging up the right conversations to be a part of. (Contrary to popular belief, social media is about engaging with your ideal customers' posts as much as creating your own and hoping they engage. )

I started out managing a business blog's social media page and writing news articles. Then dived into the freelance content marketing world... Since then, clients have included CareerFoundry, cross-border payments scaleup TransferGo, Judopay (acquired by Fabrick), embedded finance company Intergiro, invoice finance startup Treyd, 20+year old banking tech company Payment Components.. I also run an indie publication for salespeople: Outboundfintech.com/blog.

Portfolio

• Thinking of increasing order sizes with your suppliers? Here’s what to keep in mind
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• How is Covid-19 affecting B2B cross-border payments? A China-EU perspective
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• Payments: Interchange Plus Plus (IC++) vs Blended Pricing
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• Using your competitors’ customer data to find sales prospects: reverse engineering a fintech unicorn’s ICP part 1
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• American Banker: Simple digital payroll isn’t enough for the ‘gig’
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• The layman’s guide to banking as a service
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• APIs are not enough, you need more to leverage the full value of Open Banking
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• Using hyper-personalisation to enhance digital banking
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• What is performance marketing? A complete beginner’s guide
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• The trigger approach to B2B cold emailing: a case study
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• 100% eCommerce retention rate: How Joshua Lucio does it as a solo founder
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• Breakthrough innovation lets shoppers pay with thoughts
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• Dataconomy.com/author/gabriel_onyango/