What is this?

We help you turn the insight in any piece of recorded content featuring subject matter experts (webinars, podcasts, interviews, events…) into engaging expert-led articles.

Here’s what Dave Wallace, a 20+ year veteran of the financial services industry, has to say about the experience of turning recordings of his expert thoughts into articles.

How we help you?

We’ll listen to your webinars, virtual events, podcasts and interviews. Find the best takeaways, and sprinkle a journalistic touch to turn them into editorial-style articles.

And with your subject-matter expertise now available as articles, you can:

  • 1. Get discovered on search engines easier.
  • 2. Stand out from the crowd by publishing expert-led articles rather than industry-standard content remixed from Google search results.
  • 3. Get more out of the investments you’ve put into podcasts, webinars, and virtual events. 

Is the quality good?

Some of you might be scratching chins and thinking, “are articles based on webinars, podcasts, interviews and all sorts of weird recordings going to be any good?”

Here’s an example from our work with Dave Wallace. (He had very strong opinions on how banks should operate today.)

The Collaborative Content Creation Framework Case Study With NMD+’s Dave Wallace

Here is what some of the people who’ve engaged with that content had to say about the quality.

Gabriel was a delight to work with. Using only a light brief, Judopay received a fantastic piece of content with fresh research from the market, on-brand, and with interesting infographics. I highly recommend.

Siobhan McGinley,

Former Head of Marketing, Judopay, Currently at Lexis Nexis

I have worked with Gabriel for some time as I needed content for the financial industry. His writing was always to the point, full of references, well structured and clear. He always delivered on time and on subject. He is very professional and a great guy to work with.

Sotiris Nossis,

CEO, Payment Components


Thought leadership opinion pieces

Using Hyper-personalisation to Enhance Digital Banking.

Are Banks Applying 1960s Thinking to New Social Channels.

B2B product-centric article

How to Enhance Cost Control in Uncertain Times Using Sap Concur.

Instructional/educative content

How to Scale Cold Emailing and Get Leads Consistently.

(Try our low risk, discounted offer; $175 off your first article. If you like it, feel free to introduce us to someone else who might benefit from this service.

(For those who don’t want this and just want to pay the full price from the start, you can do that too. Either way, we appreciate you.)



  • Submit 1 webinar/podcast recording (up to 1 hour long )
  • Get 1 expert-led article/newsletter (for podcasters) 750-1200 words