Hi, I'm Gabriel Onyango.
A writer wearing a crazy 🙂 researcher's p̵a̵n̵t̵i̵e̵s̵ pants and a cold emailer's heart. The person you call to help craft cold emails that make people want to reply.
I also run an indie publication for salespeople in fintech. Check out outboundfintech.com for weird insights on ICP research and cold email copywriting.
Show don’t tell section
Alright, alright… (scratches an overscratched eyebrow), if you’re in the thick of it, there are always negatives, so here’s one 😉
What past clients have to say
I will scrape your company’s G2 reviews and analyse the keywords your ideal customers use to describe the problems you solve for them and their impact. That way, you’ll know the strings to pull when selling to someone else. No guesswork, let customer data tell you.
I will crawl your company’s testimonials and cases studies for ICP insight. These provide a different perspective, especially if there’s video involved. If you don’t have these, give me the URLs of 2 of your top competitors.
What are your ICP’s goals and motivations? What were they hired to do? How are they defining success?
Among competing priorities, what’s the most important?
Weirdly, all this information is hidden in the job descriptions of companies hiring for the same job title as your prospect. I will dig up this insight.
I’ll dig through and analyse your G2 reviews, testimonials, and your ICP’s job descriptions for insight. It’s a combination of the three offers above for half the price.
The emails in your sequence need to intrigue enough to get an open while bringing attention to a customer’s problem.
But this requires insight into your prospect’s pain points, a trigger that shows your outreach is relevant, and copy that agitates prospects enough for them to re-examine how things stand—without annoying them.
We’ll help you research your customers (dig through G2 reviews, testimonials, job descriptions, etc.) and craft emails that make sense to your prospect.
PS: your email copy should talk about them more than it does about you while making them interested in you. It’s like stilt walking.
Salespeople are constantly moving up or out. How are you retaining their knowledge and passing it onto new hires during onboarding?
We’ll help you document your best sales processes as Standard Operating Procedures (SOPs).
All you have to do is:
- Pick a process you repeat over 4 times a week. E.g. LinkedIn prospecting.
- Have someone record their screen while doing it and talking like they’re teaching an intern while sipping tea.