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Whitepaper & Longform articles

Marketing a Fintech App? Whitepapers and Long-Form Articles Can Give You an Unfair Advantage

If you have a fintech app, alongside any hopes of having the word viral anywhere near your name, content should be central to your marketing campaign.  However, with some of the most widely used apps spotting the barest of web pages, it’s easy to believe that content, is not as important in marketing an app when that is far from the truth. Whitepapers and long-form blog articles-when used correctly- open up amazing opportunities to give …

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Predatory Debt

Predatory Debt: How Fintech Companies Are Fighting the Beast

What predatory debt can do to a person, is turn them from a lion named Simba, destined to rule the Savanna into a Zebra named Jerry (nothing against the Jerry’s of this world) who’s ever looking over their shoulder for that fateful fall of the hammer. According to debt help organization Debt.org, predatory debt occurs in situations where a lender gives people money knowing they can’t afford to pay it back (even counting on it), …

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