Gabriel Onyango

Peer to Peer Lending

The P2P Lending Industry in 2019; Street Protests and Shifting Policies

As much as growing pains are inevitable, it doesn’t make the experience any better; such has been the experience of the Peer to Peer (P2P) lending industry in 2019. While the most notable one is UK’s Lenndy going into administration for reasons still under investigation by the Financial Conduct Authority (FCA), Asia has seen a much more tumultuous time. Between June 1st and July 20th 2019, 229 P2P lending platforms collapsed in China, under a …

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Whitepaper & Longform articles

Marketing a Fintech App? Whitepapers and Long-Form Articles Can Give You an Unfair Advantage

If you have a fintech app, alongside any hopes of having the word viral anywhere near your name, content should be central to your marketing campaign.  However, with some of the most widely used apps spotting the barest of web pages, it’s easy to believe that content, is not as important in marketing an app when that is far from the truth. Whitepapers and long-form blog articles-when used correctly- open up amazing opportunities to give …

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Why Facebook is Launching a New Currency and How it Compares to Bitcoin

What would it take to unite Facebook founder Mark Zuckerberg and the Winklevoss twins? You know, the college mates who got a $65 million cash and stock settlement from an intellectual property theft case, against Zuckerberg. Well, the answer is a new currency. The official announcement is not out yet but Facebook is launching a new cryptocurrency, and it might just have the ingredients bitcoin has been missing for widespread payments adoption. Reports from the …

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