Gabriel Onyango

How to Leverage Newsy Content for Thought Leadership

Thought Leadership and News: When it’s Okay to Suck News Dry

Rather than building from scratch, finding and knowing how to leverage newsy content can help ease your thought leadership journey in a few simple steps. If you’ve followed fintech news lately you’ll notice the influx of content about Facebook’s Libra, it’s everywhere. If you want a definition of newsy content, that’s it.  CNN, Forbes, CNBC, The Guardian etc. write a story, readers love it and another publication that’s late to the party sees that. However, …

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Peer to Peer Lending

The P2P Lending Industry in 2019; Street Protests and Shifting Policies

As much as growing pains are inevitable, it doesn’t make the experience any better; such has been the experience of the Peer to Peer (P2P) lending industry in 2019. While the most notable one is UK’s Lenndy going into administration for reasons still under investigation by the Financial Conduct Authority (FCA), Asia has seen a much more tumultuous time. Between June 1st and July 20th 2019, 229 P2P lending platforms collapsed in China, under a …

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Whitepaper & Longform articles

Marketing a Fintech App? Whitepapers and Long-Form Articles Can Give You an Unfair Advantage

If you have a fintech app, alongside any hopes of having the word viral anywhere near your name, content should be central to your marketing campaign.  However, with some of the most widely used apps spotting the barest of web pages, it’s easy to believe that content, is not as important in marketing an app when that is far from the truth. Whitepapers and long-form blog articles-when used correctly- open up amazing opportunities to give …

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